1. Updates to This Policy

We may revise this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically so you are always informed about how we protect your information.

2. Information We Collect

The personal information we collect depends on how you interact with us. We collect information from three sources:

Information You Give Us Directly

• Contact details — name, address, phone number, and email address
• Order details — billing and shipping address, payment confirmation, email, and phone
• Account details — username, password, and security information
• Shopping activity — items viewed, saved to cart, purchased, loyalty points, reviews, referrals, or gift cards
• Support communications — any information you share when contacting us for help

Some features on our website may require you to provide certain information. You can choose not to, but this may affect your ability to use those features.

Information Collected Automatically

When you browse our website, we may automatically collect certain usage data through cookies and similar technologies. This may include your device type, browser, IP address, pages visited, and how you interact with our site.

Information from Third Parties

We may also receive information about you from third-party partners, including:

• Our platform provider (Shopify) who supports the operation of our store
• Payment processors who handle transaction and billing details to fulfil your orders
• Analytics and advertising partners who help us understand how our site is used

All third-party information is handled in accordance with this Privacy Policy.

3. How We Use Your Information

• To process and fulfil orders — managing payments, shipping, returns, and account activity
• To communicate with you — sending order confirmations, delivery updates, and support responses
• For marketing — sending promotional emails or showing relevant advertisements, where you have not opted out
• For security — detecting and preventing fraudulent or harmful activity on our website
• To improve our services — analysing how customers use our website so we can make it better

4. Cookies

Like most websites, we use cookies to keep our site running smoothly, remember your preferences, and understand how visitors use our services. Cookies are small files stored on your device by your browser.

You can choose to disable cookies through your browser settings at any time. Please be aware that doing so may affect certain features of our website. Our site is not designed to respond to "Do Not Track" browser signals — to learn more about this, visit allaboutdnt.com.

5. How We Share Your Information

We do not sell your personal information. We may share it only in the following circumstances:

• With service providers who help us operate our business — such as payment processors, delivery partners, data storage, and customer support tools
• With marketing partners to show you relevant content and advertisements
• When you request it — for example, when using social login or third-party integrations
• With affiliates within our business group for internal operational purposes
• In connection with a business transaction such as a merger, acquisition, or restructure
• To comply with legal obligations, enforce our terms, or protect our rights and the rights of our users

The categories of information we have shared and the recipients are summarised below:

We do not use or share sensitive personal information without your consent, or for the purpose of making inferences about you.

6. Third-Party Websites

Our website may contain links to external websites or social media platforms that we do not operate or control. We are not responsible for the privacy practices or content of those sites. We recommend reviewing their privacy policies before sharing any personal information with them.

7. Children's Privacy

Our website and services are not intended for children. We do not knowingly collect personal information from anyone under the age of 16. If you believe your child has provided us with their information, please contact us and we will promptly delete it.

8. Security & Retention

We take reasonable steps to protect your personal information, but no system is completely secure. We recommend you avoid sharing sensitive information over unsecured channels.

We retain your personal information for as long as necessary to provide our services, maintain your account, meet legal obligations, and resolve any disputes.

9. Your Rights

Depending on where you are located, you may have some or all of the following rights regarding your personal information:

To exercise any of these rights, please contact us using the details below. We will never discriminate against you for exercising your rights, and we may ask you to verify your identity before responding to your request.

You may also unsubscribe from marketing emails at any time using the unsubscribe link in any email we send you. Note that we may still send you non-marketing emails related to your orders or account.

10. Complaints

If you have concerns about how we handle your personal information, please reach out to us first. If you are not satisfied with our response, you may have the right to lodge a complaint with your local data protection authority.

11. International Users

Your personal information may be transferred to, stored in, or processed in countries other than your own. By using our website, you acknowledge that your information may be handled by our staff or service providers in other countries, and that applicable data protection laws may differ from those in your location.